Fresh N’ Funky
Fresh N' Funky, a distinctive brick-and-mortar boutique specializing in women's fashion, is now expanding its unique Brooklyn, N.Y. experience – hoping people discover their exclusive collection from the comfort of their home.
Role
Design Lead
Senior Web Designer
Skill + Set
Web Design
UX/UI
Branding
Establish a unique brand and immersive web experience for a standout e-commerce presence.
Fresh N' Funky, a thriving boutique in Brooklyn, NY, sought to broaden its reach with an online store. While the brand had a foundation, it required a distinctive enhancement to reflect its fresh, unique identity on a new e-commerce platform. The key feature: a curated outfit-centric shopping experience to set it apart.
Develop a distinctively branded online presence, finely tuned for e-commerce.
The charm of the brick-and-mortar store's unique ambiance was essential to preserve in the design. One that needed to be contemporary, vibrant, and truly singular. A significant goal was to innovate the e-commerce experience to focus on selling complete outfits rather than separate items.
Strike a balance between a modern aesthetic, core e-commerce UX principles and funkiness.
Our latest project involved a comprehensive overhaul of our visual identity and website, ensuring seamless integration across all communication channels. We modernized the website, preserving its traditional and effective UX/UI design. A rigorous six-month testing phase allowed us to refine key components, ensuring each decision was validated + aligned with our objectives.
A critical aspect of our approach was maintaining clarity and purpose in all messaging and calls-to-action (CTAs). For instance, our tests revealed that adding 'click here' prompts significantly boosted click-through rates among our target demographic. Also, incorporating social proof emerged as a pivotal strategy, underpinning our success in meeting project goals.
In addition, we revamped the website's navigation to enhance discoverability and user experience, prioritizing a mobile-first approach. This was complemented by the development of a robust design system, ensuring consistency and ease of use across all platforms and devices.
Launch Lead to a 42% boost in sales within three days.
We successfully debuted the website to the brand's email subscribers, sparking a remarkable 42% surge in sales within just three days. Post-launch, our collaboration focused on refining the user experience through strategic A/B testing. This meticulous approach enabled us to retain only the most effective elements on the site. As a result, the brand not only embraced a sleek, minimalistic design but also achieved outstanding conversion rates. This was particularly beneficial in meeting the unique requirements of both the company and its users.
Next Project
.svg){kind=icon}